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Ask the experts: ‘Naturally derived’… green or greenwashing?

Ask the Experts: Naturally Derived... green or greenwashing?

Would you consider a corn chip to be a natural food substance?
What about a cob of corn?
Well, you may be surprised to learn that a corn chip is in fact naturally derived.
This is because the words ‘plant derived’ or ‘naturally derived’ simply mean that the ingredient started out as a whole plant. However, it doesn’t account for how the plant is processed before it reaches its final form. In the case of a corn chip, the final product has been so chemically altered that it no longer resembles the original plant at all…

Read on to learn how to recognize greenwashing from true green marketing at The Daily Good Blog.

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