Who Am I And What’s It All About?

This is the place where I tell you all about me and my blog. And you? You’re in the right place if you’re looking to navigate the ‘niche’ world of natural beauty.

About Matilda Eleventh Beauty

Hello and welcome to my organic beauty blog, Eleventh Beauty.

My name is Matilda but feel free to call me Tilly (my friends do).  I’m a born and bred Melbournian… from Melbourne, Australia, a busy flat out, working mother of two gorgeous little boys and one happy wife to the handsome guy pictured above (with me, duh).

By day, I’m a paralegal in one of Melbourne’s top CBD law firms.  But the magic really happens on my daily commute.  Yup, I magically transform into a bona fideorganic beauty blogger on the train.  (Hey, when your daily commute offers 2 hours of uninterrupted free time, away from family and work demands, a train is as good as any office!)  Every other waking moment is dedicated to my family.

My Skin + Hair Profile

No two people on this planet are alike.  So it’s hard to know if a product that works for me will also work for you.  When it comes to skin care reviews, it’s a really good idea to find a blogger that has a similar skin and hair profile to your own. While, makeup is a little more flexible, different shades are going to work better on different skin types.

To help you figure it all out, I’ve listed my skin and hair profile below.

Matilda Eleventh Beauty
  • 35 years old
  • Extremely fair skin, with pink undertones + freckles
  • Easily burns in the sun (cannot tan naturally, unless using a natural, uh fake tan, wait, what?)
  • Dry, mature aged skin
  • Some redness/broken capillaries
  • Hazel eyes, with smiling wrinkles (often dubbed ‘the smiling assassin’, I smile a LOT)
  • Dry hair & scalp, prone to dandruff
  • Extremely thick hair, yet fine strands
  • Auburn, with naturally occurring blonde strands (in the sun I look like a red head, a brunette any other time)

You can browse my product reviews here.

[Even if our profiles are world’s apart, you’re still going to find lot’s valuable content on here.  There’s more to Eleventh Beauty than product reviews!]

How Can Eleventh Beauty Serve You?

I love to embrace beauty and have fun with it.  So you’re going to read plenty of fun posts about ‘green’ beauty and skin care.

But, at its core, Eleventh beauty is an organic beauty blog and the ‘organic’ part means it stands for something bigger than the latest colour swatches…

One of my goals is to take the ‘niche’ out of the natural beauty movement and make it more affordable and accessible to everyone.  Of course, I can’t possibly do this on my own.  But, by showing you how easy, realistic and fun it can be to switch to natural beauty and by turning you into an savvy, non-judgmental, yet conscious consumer, our collective enthusiasm might just coax the industry to open it’s exclusive arms a little wider.

My mission: to encourage you to reduce your overall contribution to human, animal and planet pollution by making smarter, healthier and more ethical beauty choices approximately 80% of the time, while allowing yourself a 20% space of grace to make bad choices.  This is the 80/20 Rule.

I refer to this rounded approach to beauty as being ‘holistically pretty’.

(Yeah, you can totally hashtag that.  Go on, do it: #holisticallypretty)

Ultimately, I want to help you cleanse 80% of your beauty stash from ‘toxic’ products and replace them with lovely clean, green beauty goodies.  I’ve got the smarts to show you how to do this because, not only have I done it myself, I’m also not one of those gorgeously groomed, super flawless beauty influencers on the internet whose life is literally PERFECT.  [Roll eyes here.]  Impossible to relate to!

No ma’am.  I’m so average it’s not funny.

And that works for you because what I offer is a realistic perspective of ‘going green’.

If you were to check out my beauty stash right now, sure, you would mostly find organic skin care and make up.  But you would also find some conventional beauty products.  And, yes, those ones DO contain nasty ingredients.  Gasp!

Okay so I’m not perfect.  That’s why I advocate the 80/20 Rule.  Those not-so-clean products are sitting in my 20% space of grace and they have earned their place there because I either love them too much to give them up, or they were cheap and/or convenient and I needed them right there and then.

Or maybe I simply wanted the damn lipstick!

Listen, for the majority of us, this is our reality.  I’m not here to make you feel inadequate every time you buy a ‘dirty’ blush.  I’m simply going to encourage you to do your best.  Get educated.  Open your eyes.  Try to make good choices.  But don’t worry when you don’t.


Matilda Eleventh Beauty organic beauty blogger

Recommended Reading:

Ingredients to Avoid
Naturally Derived – One Of The Most Popular Forms of Greenwashing
11 Top Beauty Bloggers To Follow
Your Ultimate Guide To Organic Beauty Products

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